Mountains of India is a dedicated platform created to promote the Indian Himalayan range so that it has a special draw for adventure, nature, cultural and religious tourism.
The ‘Mountains of India’ platform and its campaign to promote Indian Himalayas to the adventure seekers of the world has won a mention in the Guinness World Records. The campaign launched by a few adventure enthusiasts and adventure tour operators in India about 40 days back culminated on August 15 with a record-breaking attempt to post the most number of photographs of mountaineering people on Facebook. The attempt was held between 4pm and 5pm on August 15.
As the name denotes, the Mountains of India was a dedicated platform created completely for promoting the Indian Mountains. The Indian Himalayan range has a special draw for adventure, nature, cultural and religious tourism. The objective was to highlight the immense potential for Tourism in the Indian Himalayas and change global perception by calling attention to the fact that India is the custodian of 73% of a culturally diverse Himalayan range.
Talking about the objective, Shekhar Babu Bachinepally, Director of Transcend Adventures, said that the campaign was also to draw world attention to the immense adventure tourism opportunities in Indian Himalaya through a World Record Attempt on social media. This will support the families of remotely located guides, porters, shops, trek huts, and homestays and also support the financial development of a large number of individuals who rely upon mountains for their occupation.
“Record was secondary for us. The primary goal was to tell the world about Indian Himalayas and grab the attention of adventure seekers from across the world. We hope we have succeeded in our attempt,” he said to ETTravelWorld.
Although the exact number of pictures that were uploaded on the FB platform is designated one hour is yet to be communicated by the Guinness World Record Team, Shekhar said that they have received the information that the attempt has crossed the minimum 650 photographs to grab the record.
The complete project was supported by the Ministry of Tourism, Government of India. Renowned mountaineering institutes like Himalayan Mountaineering Institute – Darjeeling, Nehru Institute of Mountaineering – Uttarkashi, and Adventure Tour Operators Association of India (ATOAI) also supported the campaign.
Source: ET TravelWorld.com